About Matcha Energy - Why Matcha?

My Story

Hi I'm Larry or some call me that Matcha Guy. 

If someone were to tell me that I would hit 30 and give up coffee for Matcha I would have scoffed. For years, I was like most people....hooked on coffee. Every morning, I’d fire up my machine and make a long black. I loved the aroma, the ritual, and that instant jolt of energy. Even the morning bowel movement felt like part of the package.

Then one day, I decided to give matcha a try. Initially trialing two weeks without coffee and subbing in Matcha. By the end of the first week, something changed... For the first time, I realised how anxious and on edge I had been for years. An irritable charge that I thought was just “normal.” Matcha gave me a different kind of energy: it made me feel calm, focused, and sustained throughout the day.

Another thing I noticed was how much less I needed to pee. Coffee had me running to the bathroom every couple of hours, again.... something I assumed was normal. These small but powerful differences made me realise how much coffee had been affecting my body and mind. Once I experienced the balanced, steady energy of matcha, there was no going back. I introduced it to my wife, my friends and family who are also transitioning into a Matcha energy lifestyle.

I genuinely believe the average coffee drinker would be calmer, more focused and a little kinder if they understood how coffee makes them feel compared to Matcha.

The challenge? Matcha can be an acquired taste. It's like trying a beer for the first time, there's no way you're going to like it unless you know what to expect. More importantly, people have many different taste preferences. That’s why I set out to create a flavour profile that’s smooth, clean, and free from the fishy, grassy or overly bitter notes many people dislike. Every recipe we share includes the exact brand and ratios we use so you can enjoy the perfect cup of Matcha Energy every time.

Through our cafe partnerships we’re making the perfect Matcha more accessible to everyone, introducing people to a new kind of daily ritual that’s energising yet grounding.

Today Matcha Energy is enjoyed in cafes and homes across Australia. We’re proud to be part of the growing Matcha culture in this country and we’re just getting started.